A public relation officer will certainly do some writing.She is almost bound to have to prepare press releases and has to write some articles. She will have to draft letters and draw up reports for his clients. If employed by a large firm he may be asked to write a speech for his chairman, to edit house journals, or to write company brochures or sales literature.
A good Public Relations officer has the ability to marshal facts to summarize the important points and then to express himself clearly in both writing and speech. Her standard of integrity is high. Her facts are people's eyes. She must be able to gain people's confidence, which comes from an understanding of human nature and the imaginative ability to put sense and enthusiasm for the job.
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